Logo Design
Pilates with Nafisa is a boutique fitness studio nestled in Saifee Park Mall, Nairobi, offering a serene environment for movement, mindfulness, and modern elegance. As the studio prepared to open its doors, it needed a visual identity that encapsulated its core values—strength, balance, and well-being. MK Design 7 was entrusted with crafting a logo that would resonate with the studio’s minimalist aesthetic and holistic approach to fitness.
Our objective was to design a logo that seamlessly blended the principles of Pilates with the studio’s tranquil ambiance. We aimed for a minimalist design that conveyed fluidity and balance, using soft neutral tones to reflect the calming interior palette. The result was a sophisticated emblem that embodies the essence of Pilates with Nafisa.
Overview:
- Minimalist Design: Created a clean, elegant logo that represents movement and balance.
- Color Palette: Utilized black & white to mirror the elegance and sophistication.
- Typography: Selected a modern, sans-serif font to convey simplicity and clarity.
- Versatility: Designed the logo for adaptability across various mediums & digital platforms.
Challenge:
- ❌ Ensuring the logo reflected the studio’s tranquil yet empowering atmosphere.
- ❌ Balancing modern design elements with the traditional principles of Pilates.
- ❌ Creating a versatile logo suitable for both print and digital use.
- ❌ Aligning the logo’s aesthetic with the interior design crafted by Kaysthetic Interiors.
Solution And Results:
MK Design 7 delivered a logo that encapsulates the spirit of Pilates with Nafisa—a harmonious blend of strength and serenity. The minimalist design, coupled with a soothing color palette, provides a visual identity that aligns seamlessly with the studio’s interior and philosophy. The logo has been well-received, establishing a strong brand presence and resonating with clients seeking a holistic fitness experience.
