Social Media Post Design
Nawab is a modern Pakistani eatery that brings authentic street flavors to the digital age. Known for its loaded paratha rolls, grilled burgers, and signature buns, Nawab’s food is bold, flavorful, and fast. But their visual content didn’t match their taste. The brand needed a social media presence that felt just as mouth-watering as their menu. That’s where MK Design 7 stepped in — to plate the Nawab experience visually and build scroll-stopping designs that convert cravings into customers.
Our goal was to create a bold, energetic, and street-savvy identity across Nawab’s Instagram and Facebook pages. From sizzling food photography edits to quirky Urdu-English copy, each post was designed to capture the brand’s tone: urban desi with a twist. The visual direction highlighted the food in punchy layouts with deep contrast, mouth-watering close-ups, and smart promotional hooks — turning their feed into a digital food court.
Overview:
- Bold Visual Templates: Developed canva & photoshop templates tailored to food promos, offers & combos.
- Campaign Style Posts: Designed graphics and thematic content like “Roll of the Week” &“Nawab Deals.”
- Language & Tone Strategy: Mixed street Urdu and catchy English phrases for maximum relatability and local flavor.
- Instagram Grid Aesthetic: Created a cohesive feed with alternating product shots, offers, and customer engagement posts.
Challenge:
- ❌ The existing posts lacked consistency and didn’t reflect the brand’s bold, spicy personality.
- ❌ No visual differentiation between core products (rolls, buns, platters), making the menu hard to digest visually.
- ❌ Needed frequent designs for promotions, deals, and events — but without a scalable system.
- ❌ Food photography quality was mixed, so we had to retouch and creatively crop photos to enhance appeal.
Solution And Results:
MK Design 7 transformed Nawab’s digital vibe from average to appetizing. The new social media posts not only showcased the food more vibrantly but also strengthened brand voice and identity. Engagement increased as followers began interacting with witty captions and clear CTAs. Most importantly, the consistent aesthetic gave Nawab a memorable online look — which translated into more saved posts, more walk-ins, and stronger loyalty across platforms.
